A big question from most businesses: do I need to hire a freelance writer?
If you are thinking about hiring a freelance writer to help with your business content, this post is for you! I am sure you are asking yourself, why can I not simply use in-house staff or write the copy myself?
How can outsourcing to a professional writer actually help?
Is it worth the time, effort and money to find and hire a professional writer whose style and voice fits with my business?
I am here to tell you it is worth the effort! (All of you aspiring freelance writers listen up too)!
As a freelance writer, you need to be able to sell your skills and market your business. Therefore, you must have an understanding of WHY someone should hire you. If you don’t know why businesses should hire a freelance writer how can you pitch to a business and convince them they need you?
We all know that content is one of the most powerful and important elements of a successful website and business. However, it is also one of the most time-consuming. As a business owner you already wear so many different hats and finding the time to create unique, quality content can be almost impossible. This is where outsourcing to a professional writer is a great business decision.
So why should you hire a freelance writer?
HIRING A FREELANCE WRITER WILL SAVE YOU:
You can hire a freelance writer for a single project or on an ongoing contract. They can become a part of your business, but without you having to pay a full-time salary and benefits.
Their hourly rate, or quote for a project, may initially sound more expensive. However, when you add it up they really do save you money! You do not have to onboard another employee where you will be paying a salary, sick leave, holiday leave and more.
Freelance writers work from home (or their local library or coffee shop) so you do not need to find office space for another employee.
TIME AND EFFORT…
Outsourcing marketing and writing projects to a freelancer will free you up to focus your time and attention where it is needed the most.
Think about it. Constructing carefully written, insightful and engaging copy requires time and effort.
Time and effort that as a business owner you simply do not have.
If you are only able to snatch brief moments to work on creating copy, blogs and other written needs for your business it could take you days, weeks or months to finish. A freelance writer could have it done in a few hours.
Because that is their one and only job! They can focus just on your business project. Freelance writers are not diverted by meetings, other marketing needs, stocktaking, replying to emails, other employees, or other workplace distractions. They can simply put their head down and write out your copy for you.
(Aspiring freelancers, this is your selling point: “I can save you money, time and effort”).
HIRING A FREELANCER WILL GET YOU MORE BANG FOR YOUR BUCK.
The benefits of hiring a freelance writer far outweigh the costs. Business owners and freelance writers should pay attention here! This is more important than saving money, time and effort.
Freelance writers can get the job done quicker and better. They can utilise their skills, knowledge and expertise to craft fantastic copy that converts and hits your deadlines.
THEY CAN GET THE JOB DONE QUICKER.
A good freelance writer has the skills and knowledge necessary to craft compelling copy in a timely fashion. Whilst you, as a business owner, can be pulled in a million different directions in one day a freelance writer can concentrate solely on your project. They do not need to decide between competing priorities or put off writing that blog post only to miss deadlines.
THEY (GENERALLY) DO A BETTER JOB.
This all boils down to TIME. If you only have a quick minute to whip out an email to your subscribers or write a blog post than it is not going to be very well written. You will be more focused on getting the content out there, as opposed to the content itself.
Likewise, if you delegate another member of your team to write all your business content. Unless that is their only job, then they are trying to squeeze all that extra writing and marketing in amongst their other jobs. Not only is this not a great way to produce quality content, it may even result in an overly tired, overworked employee.
A freelance writer takes the time to craft well-written, researched and engaging content. Well, a good freelancer should anyway.
Freelance writers are essentially providing a service-based business, where quality customer service and testimonials are the make and break of their business. Bad reviews travel a lot faster and further than good reviews! This means they will strive to ensure that they produce their best work for you and your business.
(Newbie freelancers this is your next selling point: “I will not only get the job done quicker, it will be better”).
FREELANCE WRITERS CAN BRING FRESH IDEAS TO THE TABLE
You know your business better than anyone. You have been heavily involved from the beginning. Sometimes this can actually stifle your creativity, or you may find it difficult to write copy that targets your audience and is easy to understand. You may need to take a step back and have a freelance writer take a look. They can help you develop your ideas and turn them into compelling copy.
A freelance writer brings a fresh set of eyes and a different perspective. They can draw on their diverse experiences with other businesses and may provide you with new concepts to really drive your marketing forward.
Sometimes it is just helpful to have a fresh set of eyes look over your copy. You know when you have been staring at the same thing for so long you start to see what you WANT, not necessarily what is actually there. A freelance writer can edit your work, looking for mistakes, missing material (such as a simple step in a how-to guide) and so much more.
(Next selling point: “I can spot mistakes and missing material. I have so many unique and amazing ideas”).
FREELANCE WRITERS CAN PROVIDE A VARIETY OF CONTENT
Content and marketing is an ever-increasing multi-faceted mission.
From blog posts to white papers to digital advertising, your business needs to make use of this variety of approaches to reach your intended audience and grow your business.
When you can barely find time to write a simple email or social media posts, how are you meant to do this?
Freelance writers are skilled at many different content channels. You will also find that many freelance writers have a background in specific industries such as marketing experts, software developers or business managers. You can pick and choose which type of freelance writer you need for your specific projects to ensure quality, authoritative content writing.
(Another selling point: “I have a background in marketing and create content that WILL sell your product).
STILL NOT CONVINCED?
Your content is your sales pitch. If you are in the process of creating a new website or re-branding, if you are looking to strengthen your current brand, or are releasing new products than it may be worth looking into hiring a freelance writer.
A great freelance writer can turn a dull piece of writing or website content into a captivating piece that truly speaks to your intended audience.
Here are some great ways a freelance writer can help you out:
• Writing SEO driven blog posts.
• Creating website content that captures your audience and converts them to subscribers and buyers.
• Crafting beautifully written and designed eBooks.
• Producing compelling product descriptions.
• Creating free offers and Opt-Ins to build your email list.
• Writing captivating and persuasive emails.
WHEN SHOULD YOU HIRE A FREELANCE WRITER?
There are so many opportunities to outsource your writing needs to a freelance writer. Here are a few times you should really consider hiring someone to help you out:
• When you are struggling to prioritise writing high-quality blog posts on a regular basis.
• If you have run out of ideas and need a fresh perspective.
• When you are first creating your website, or wish to re-brand a current website with fresh content.
• You find it hard to write compelling content or find it difficult to write in a way that your readers understand.
• If you struggle with spelling and grammar.
• When you do not know how to write blog posts, emails, brochures, website content etcetera.
• WHEN YOU SIMPLY DO NOT HAVE THE TIME, ENERGY OR PATIENCE BECAUSE YOU ARE A SUPER BUSY BUSINESS OWNER.
A great freelance writer can give you the edge you need to keep ahead of your competition and give you back some of your precious time. So what are you waiting for?
Business owners you now know why you should hire a freelance writer.
Aspiring freelance writers, you know why you are such an important commodity and how to sell your skills.
Let us get out there and do it!
I AM ready to hire a freelance writer