Simply having a website is not enough to drive traffic. A website is a passive form of marketing. You need to use other active tools and methods in conjunction with your website to attract traffic, therefore potential clients.
So how do you do this?
Give them a reason.
You need to provide people a reason to visit your website.
A tried and true marketing method is to offer a freebie. You would be hard pushed to find someone who doesn’t love a freebie.
Make sure what ever you offer for free is targeted at your niche, at those people you want to attract to your website. There is no point putting all your time and effort into creating an eBook on puppy training, if your website is aimed at natural therapies.
Speaking of amazing free offers, you should grab this list of “12 Tips to Kickstart your Freelance Writing Business”.
One of the most effective ways to increase traffic to your website is to regularly blog. It provides more information for your audience. Not to mention that interesting and relatable blog posts will keep them browsing your site for longer.
Consistently create quality content.
Whilst I am a big believer in posting on your site regularly, you must maintain quality. If you are running out of things to say, or find that the quality of your posts are declining as you do not have the time to dedicate to blogs, then you should post less.
Quality over quantity….every time.
Use internal links.
Using internal links on your posts can keep your readers clicking through to more relevant content; therefore keep them on your site for longer.
These tactics help boost your search rankings.
Optimise your page and posts.
The Meta title, URL and description form three key ingredients to optimise your page and blog post.
I use YOAST SEO plugin to help me optimise my site and each blog post. It is simple, yet effective. I am not a tech savvy person, so this was all new to me when setting up my site. The YOAST plugin is easy to use and will help create a page that ranks on search engines.
It is not enough to simply publish a blog post and walk away, hoping that it will attract readers. You need to engage with your audience. Share the post on your social media accounts; promote your post wherever you can.
If a reader comments on it, no matter where it is posted (Facebook, Instagram, twitter etcetera) make sure you respond to them as soon as you can.
By responding to each comment (and yes I know this can be time consuming), you are actively engaging your audience. You are being personable and relatable which helps build report with your readers and will keep them coming back for more.
Encourage incoming links.
Google is more likely to rank your page higher on searches and class it as a trustworthy site if you have many incoming links. The more incoming links that you have, the higher your site will rank.
But how do you gain incoming links?
Easy! Encourage your clients, friends, family members, suppliers, fellow bloggers and your next-door neighbor to link to your site.
Find websites that are relevant to your niche and see if they accept guest posts. Yes, I know you don’t generally get paid for guest posts. But it is a fantastic way to increase your exposure.
Most sites will attach a short author bio with your post, with links to your website and social media. The aim being that people will read your post, love it, and follow the links to your site to learn more about you.
Another fantastic way to increase your level of exposure is to comment on blog posts others have written that are relevant to your niche. Usually you can include a website link on a comment so people can click through to your site.
It is a great way to promote yourself, as well as network with like-minded people and find inspiration from other posts.
A regular newsletter or email campaign is another great way to build report with your readers and actively engage them. It can attract new and frequent visitors by providing good tips, information, news and freebies.
Don’t underestimate the value of a good freebie!
Everyone is connected to some form of social media these days. By building a solid social media presence you can draw your followers across to your website and generate traffic.
Social media is a powerful tool to promote and grow your business. However, my advice is to pick one at a time to grow before moving onto the next one. If you attempt to tackle to many at once it can be overwhelming and ineffective.
My goal is to grow my Facebook page first. It can be a slow process, but every little bit helps. I have set a goal of 500 followers before moving onto my next social media account. Do you set goals for yourself?
Be sure to include share buttons on all your website pages and every blog post. This makes it easier for your readers to share your content and therefore reach even more viewers.
I don’t profess to be a social media or website traffic guru. These tips are simply things I have picked up along the way, by reading and experimenting.
The most important lesson is whatever tool or method you choose to use you MUST make sure that it is relatable to your niche and target audience. Spend some time getting to know them, and plan your posts and social media accordingly.
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If you have any more great ideas on how to drive traffic to your website I would love to hear about them!