Do you have your own website?
Are you blogging on a regular basis? Or do you leave it until a time when you feel like it?
Well, here are 10 reasons why posting on a regular basis helps to grow and promote your writing business.
1. Search Engine Optimisation (SEO)
The more frequently you blog and add to your site with new content, the more you strengthen your SEO. This helps your site to be indexed higher by search engines, therefore means you are more likely to be noticed and found by potential clients.
I don’t know about you, but whenever I am writing a post I find that at least 3 more ideas will pop into my head from that subject.
Creativity breeds creativity.
So it makes sense that the more you blog, the more ideas you will come up with, the more content you can post to your website which as we saw above strengthens SEO and your rankings in search engines.
Generating content and regular blogs attracts traffic to your page. The more traffic you have visiting your page the higher chance you have of a potential client seeing your work and hiring you! And that is, after all, the whole point of putting in all this time and effort to building the content of your website!
Regular blogging and commenting on other blogs provides for interaction with many people. It helps you build a community around your writing and website.
The connection with other people is a great way to promote your work as well as get feedback. It can help you create a network where you may find other freelancers who send work your way, or can help you out with tips and advice.
By blogging regularly, and don’t forget part of that is promoting your blogs on your social media, you are building a solid online presence and writers platform. You can create Facebook posts, Tweets, Instagram pictures, Pins or add content to LinkedIn which all help to build and promote your business. All without spending money on marketing or advertising! That’s a win in my book.
The more you write and see the results, the more motivated you become. This well help you produce even more content and therefore drive traffic and potential clients to your website.
Motivation can be so hard to find and maintain, but I personally find the more you write and post, the easier it is.
7. Google loves pages that are updated regularly
One of the biggest factors that Google takes into account when ranking your website is fresh content.
So it makes sense that by regularly blogging and updating content you rank higher on Google searches. Once again, this helps your business and website be noticed and can attract potential clients.
8. Keeps your readers coming back
Think about it like your favourite magazine, newspaper or online publication. You buy or subscribe to it because you enjoyed reading it, and wish to keep reading it. However, if that particularly publication comes out on a spasmodic basis then you are likely to get frustrated and cancel your subscription, or forget all about it.
You don’t want to do this with your website and blog. By posting on a regular basis you will be sure to keep your readers interested and coming back for more.
9. Build your portfolio
If you don’t have any published works or articles to show on a portfolio, then your blog acts like one for you. By blogging regularly you build up your portfolio and provide examples to demonstrate your expertise and writing style to potential clients. The more content you have, the better your “portfolio” looks.
10. Monetary opportunities.
There are many different ways you can turn your blog into a money-making venture. After all, isn’t the point of all this hard effort to make some money?
One way is to combine several of your posts that address a specific topic into an eBook and sell it.
Or you could try using your blogs and expertise to create an online course to sell to interested people.
If you have a large audience who read your blog you may think about creating a separate membership area, where people pay for exclusive content.
Once you have a solid following you can also monetize your blog through affiliate marketing.
I can hear you asking, so how often should I be posting? How do you fit it all in?
Stay tuned for my next post and I will answer those questions for you!
In the meantime, subscribe below and gain exclusive access to my resource library full of free content!
So, will you now blog on a regular basis? Why, or why not? How often do you think you should blog?
I would love to hear your opinions and experiences.